SUMMARY: AC Transit is currently seeking qualified candidates for the position of Marketing Manager. Under general direction, manages and coordinates a staff of marketing professionals who plan public campaigns, and design and develop materials such as public information displays and publications to raise awareness of new and changing District services.
The incumbent in this classification has management level responsibility for staff of the Marketing and Communications Department, including the supervision of staff engaged in the development of marketing and community outreach efforts and campaigns.
This is an excellent opportunity to work for the largest bus agency in California. In addition to working with some of the best in the business, AC Transit also has an excellent benefits package that includes pension, medical, dental and vision coverage, flexible spending and a 457 savings plan.
• Plans, organizes, and directs the design, content, and implementation of marketing campaigns, and District branding. May also be responsible for rider information programs including public information displays, publications, and digital communication channels. • Manages assigned staff by planning and assigning work, providing training and professional development, offering creative and technical direction, monitoring work flow, establishing performance standards, and evaluating performance. • Develops creative concepts, design, and copy for publications and point-of-travel information, and supervises the design, writing, and editing work of assigned staff. • Manages assigned special projects or promotional campaigns, such as the District's Easy Pass fare program and promotional campaigns related to the Clipper Program, or communication elements for public outreach efforts related to service or fare changes. • Represents the Marketing and Communications Department by serving on inter- departmental committees concerned with the development and implementation of new or improved services, programs, and policies. • May make presentations before governmental agencies, community and advisory groups, and other public and special interest organizations. • Oversees general market and customer satisfaction research, identifies trends and responds with appropriate strategies to achieve District Goals. May direct the collection and analysis of data regarding rider usage and the efficacy of public information projects and displays, and prepares periodic and ad-hoc reports. • Develops the budget for the assigned unit, and monitors and controls expenditures. • Collaborates with the Grants Department to identify new sources of funding, seek grant funding, and prepare grant proposals and related documentation. • Collaborates with the Procurement Department to develop Requests for Proposal for goods and services required to execute marketing and communication activities. • Makes presentations to the Board of Directors. • Maintains contact with, and accessibility to representatives of governmental agencies, and public and private community and special interest groups. • Performs related duties as required
Education: Equivalent to a Bachelor's Degree from an accredited college or university with major coursework in communications, public administration, marketing, journalism, or a related field
Experience: Equivalent to at least five (5) years of increasingly responsible professional level experience developing and implementing marketing, public information, or communications programs with an emphasis on public service and community outreach; including at least two (2) years of supervisory or lead responsibility over assigned professional staff.
Must maintain the physical condition necessary to (1) perform tasks in an office setting and operate computers, keyboards, and other peripheral equipment; and occasionally lift objects weighing 25 lbs or less. (2) possess physical mobility to ability to transport oneself efficiently, and in a timely manner to all public, private, and governmental functions throughout the District and the Bay Area, as required by the job.
THIS POSITION IS A UNION POSITION, REPRESENTED BY AFSCME
The Selection Process: The Human Resources department must receive a completed online application by the filling date. If this recruitment is "Continuous," it may be closed at any time without notice. Applications will be screened for job related qualifications, and those candidates who best meeting the qualifications listed on this Job Announcement will be invited to participate in an examination process that may include written, oral and/or performance segments. Current District employees must have satisfactory attendance and performance records. Finalists will be placed on an Eligibility List. When filling vacancies, the Human Resources Department will refer the top candidates to the hiring department for final screening and recommendation.
Vaccination Requirement for Candidates Seeking Employment: Alameda-Contra Costa Transit District has implemented a requirement that requires all candidates for District employment to be fully vaccinated for COVID-19, including variants, prior to being employed by the District, subject to limited exceptions. AC Transit adopted this vaccination policy as an emergency public health response to mitigate the negative public health consequences associated with increased incidence and test positivity rates and the prevalence of new virus variants, including increased hospitalizations, intensive care unit admissions, and deaths.
As such, candidates seeking District employment will be required to: (1) be fully vaccinated (two weeks after completion of the entire recommended COVID-19 vaccination series) and (2) submit a copy of their COVID-19 vaccination card prior to their start date, unless a reasonable accommodation request for a medical or religious exemption has been approved.
Benefits: The transit professionals who call AC Transit home represent the rich cultural diversity of the Bay Area. For more than 60 years, we have been an equal opportunity employer honoring religion, ethnic background, national origin, gender, gender expression, genetic information, disabilities, age, and veteran status. We are not only an inclusive employer but also offer a comprehensive benefits package rooted in choice, flexibility, and affordability. Benefits are effective the first of the month following your hire date. Employees and eligible dependents have access to the following benefits*: • Medical - Choice of two Health Maintenance Organizations (HMOs): Kaiser Permanente and Health Net. $10.00 office visit co-pays; $5.00 - $35.00 prescription co-pays. • Dental – MetLife Preferred Provider Organization (PPO) $50 annual deductible per person/$150 per family; $3,000 per person annual maximum; preventative care covered at 100%; basic and major care covered at 90%; $4,000 lifetime maximum orthodontia covered at 50%. • Vision - Vision Service Plan - $10.00 copay; eligible for an exam, lenses, frames or contact lenses every 12 months – based on the last date of service. $200 frame allowance or $120 allowance for contact lenses. • Employer paid Basic Life Insurance • Employee paid Voluntary Term Life Insurance • Employee Assistance Program (EAP) • Retirement – employees automatically participate in a lifetime defined benefit plan and have the option to contribute to a 457 deferred compensation plan via payroll deductions. All employees hired on or after January 1, 2016 may be in the District's Tier II pension plan covered by the Public Employees' Pension Reform Act of 2013 (PEPRA). As such, employee may be required to contribute a small portion of annual income towards the cost of the pension. • Flexible Spending Accounts (FSA) for Health Care, Dependent Care, Parking, Transit • AC Transit contributes up to $50.00/month towards an employee's FSA Transit costs • Free AC Transit Bus Pass • Federal Credit Union •Vacation and Sick Leave or Personal Time Off • Nine (9) paid holidays; 2 paid floating holidays; 1 paid birthday holiday • Tuition Reimbursement – up to $2500 per fiscal year on approved courses •Wellness Program
*AC Transit benefits are negotiated and subject to change based on collective bargaining agreements.
Pension: All AC Transit employees participate in a lifetime defined benefit pension. All employees hired on or after January 1, 2016, may be in the District's Tier II pension plan covered by the Public Employees' Pension Reform Act of 2013 (PEPRA). As such, he/she may be required to contribute a small portion of annual income towards the cost of his/hers District pension. ADA Compliant and Drug Free Workplace: The Human Resources Department will make reasonable efforts in the recruitment/examination process to accommodate applicants with disabilities. If you have a need for an accommodation, please call Human Resources at (510) 891-4783.
The Alameda Contra Costa Transit District has established the goal of a 100 percent drug and alcohol-free workplace. Applicants will be required to undergo drug and alcohol testing prior to employment and those in safety sensitive positions will be subject to further drug and alcohol testing through their period of employment, including random drug and alcohol testing.
In accordance with federal requirements, all job applicants selected for appointments in a safety sensitive position are subject to pre-employment drug and alcohol testing. A final job applicant will be tested for five prohibited drugs: Cocaine, PCP, Amphetamines, Marijuana and Opiates. During employment, employees holding safety sensitive positions are subject to random, reasonable suspicion, post-accident, return-to-duty, and follow-up drug and alcohol testing. Additionally, in the event of an absence of more than 90 days from a safety sensitive position, pre-employment drug testing will be performed.