Responsibilities:

• Develop AMR Genetic Disease Testing annual strategic and marketing plans
• Accountable for meeting regional segment quarterly marketing target; you are empowered with a budget and leadership, strong colleagues, and other resources to help you get there
•  Overall budget management every quarter with a counterpart in Marketing Programs
• Synthesize and present segment’s Quarterly Business Reviews, key account highlights, and market highlights
• Work across many teams outside of the regular reporting framework, build partners across the organization
• Build field materials, collaterals, and strategic and tactical plans. Translate product and application updates, stories, pitch decks, case studies, and more into a segment perspective
• Engage with KOLs and key accounts as our partner to ensure that their strategic goals are known as best as possible and supported by ILMN
• Tuned to customer barriers and creative thinking to consider how to achieve customer needs and value with what we have today and where we could go tomorrow
• Frequent synchs with Sales to update, train, inspire
• Creator of content to fill the buyer’s journey within any existing segment brand frameworks
• Develops positioning statements and outbound campaigns in collaboration with the team and functions across the organization.
• Responsible for working with in-region marketing teams and ensuring execution of GDT marketing plan aligned to strategy.
• Responsible for driving the growth expected in the GDT market and tracking relevant business metrics.
• Contribute to the longer-term GDT product and marketing strategy
• Contribute to Franchise teams and Illumina’s AMR commercial team to adopt the GDT portfolio
• Travel to external conferences, internal meetings, and customer meetings up to 25% of the time

Experience/Education:

• BS or MS in a scientific discipline is required. MBA preferred.
• 8+ years of clinical product marketing experience required
• Strong knowledge in the genetic disease market landscape, including NGS utilization in these markets
• Must have experience marketing to laboratories, health care providers, and patients
• Must have strong analytical skills and ability to connect detailed analysis to a larger strategy
• Must have demonstrated effective collaboration in matrixed or highly cross-functional business settings
• Must have established a track record of delivering effective and strategic marketing plans for products on the market
• Experience with Sequencing solutions and markets; clinical product lines experience is required
• Ability to present and influence at the Executive level, both internally and externally, with customers, KOLs, etc.
• Ability to work collaboratively across functions in the organization, including (but not limited to) FP&A, Market Development, Product Management, Medical Affairs, Regional Marketing, Sales, and Corporate Support Functions.
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Concerns regarding COVID-19 continue as positive cases are experienced in the communities in which we operate. Please be aware that, as a condition of employment, Illumina may require proof of COVID vaccination in accordance with local statutory requirements (subject to limited exceptions) beginning November 1, 2021.

At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf